Setting meeting appointments prior to a  trade  show figures amongst the new trends that are shaping the industry. The objective is to get face to face with your best prospects and best  existing customers. In order to have a discussion in a confortable environment, you need to have either a semi or private conference room.
 
Can you remember ever seeing a Fabric Conference Room at a Trade Show.  Don't remember one? Absolutely. This is the reason why it’s another good option for you to stand out. This option is also much lighter and much easier to carry around than the standard conference rooms made with rigid walls. Thus, cost savings. You can also print your logo, tagline or any other marketing messages for more branding and brand awareness.

You find that traditional conference room doors are taking room in your booth space when you open it? We have a solution for you. Skyline has developed a system of sliding doors to avoid having to open them inside or outside your booth. You can now use all the space around it. We had to think of it!

Another good way to stand out is having a theme in your booth like the KMS brand did. The goal was to promote a brand image based on individuality and lifestyle. This is why they went with large photos of real people in casual, outdoor settings. “The booth created this emotional attachment that we did not anticipate” says Pierre Goneau, vice president of education at KPSS. They set a sales record while relaunching its KMS California hair-care brand and introducing a new product line.

A theme can create a sense of belonging and then stimulate the visitors to enter your booth. Isn’t it what you want? 

Stand-offs

Sometimes, we don’t need that much to stand out and follow the trends. Simple elements can help you reach those objectives. As a first example we have the stand-offs. They allow you to install board graphics on rigid walls at a certain distance. This space will create a 3D effect and will add vitality to your Trade Show Booth. They can also be used to add decorative elements on a reception counter top. Always in the mindset of stylizing your booth. 

Hanging Cables

Give your marketing message real interest and depth! Hanging Cables are the second element that we want to share with you that allows you to hang board graphics. This option will not only add a design touch to your booth but will also give you the opportunity to easily and quickly change the message and/or image conveyed by the graphic depending on your target market at the specific show you're at.

PDVSA: Be the Star of the Show!

A lively 60'-by-70' exhibit clearly positioned Petróleos de Venezuela S.A. (PDVSA), the national oil company of Venezuela, as a global energy giant at the Offshore Technology Congress in Houston.
PDVSA planned to conduct business at the conference and needed meeting space, so the design included three large conference rooms plus a press office and a technical office.
When the convention center had no space available for a press conference with the company's president, the conference rooms gave PDVSA the ability to adapt. Skyline converted the three rooms into an alcove with seating for 60 in barely a half-hour.

An estimated 500 people jammed the exhibit for a closed-circuit view on the plasma screens and computer monitors. Thirty minutes later, the conference rooms reappeared, and 40 extra chairs hid in the exhibit's storage space.
PDVSA has exhibited from Canada to Qatar and from Brazil to Dubai in the United Arab Emirates. Skyline's comprehensive service makes global exhibiting a worry-free adventure.